Building on a multi-year partnership with Nike, today we are featuring ‘Airphoria’, a visually stunning Fortnite island created using Unreal Editor for Fortnite (UEFN) with support from Fortnite creator studio Beyond Creative.
Airphoria transports players and their friends into a visually immersive Air Max-themed universe within Fortnite and is one of the first experiences built using UEFN by an industry-leading brand like Nike. By utilizing UEFN’s powerful tools, ability to bring in custom content, and creative flexibility, Nike has brought their vision of Airphoria to life for fans to engage with Air Max sneakers in an entirely new and captivating way. In addition, Airphoria items, such as the Airie and Maxxed Out Max Outfits, are now available in the Fortnite Item Shop and a real life limited Airphoria inspired collection has dropped on Nike.com (available only in North America), directly linking the virtual world of Airphoria in Fortnite with Air Max.
“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products." said Ron Faris, VP/GM of Nike Virtual Studios. “As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for Fortnite to build Airphoria, paving the way for a continued partnership that will further unlock the future of gaming.”
“Fortnite continues to be a primary destination for new cultural moments in entertainment, fashion, and sport, and we’re proud to launch Airphoria alongside Nike,” says Nate Nanzer, VP of Global Partnerships at Epic Games. “We know from past activations with Nike that players love the partnership, and Airphoria’s immersion, beauty and storytelling about the Air Max brand take things to a new level. Airphoria demonstrates what’s possible when next-gen tools like UEFN are used by an iconic brand like Nike and creators in the Fortnite community to build immersive worlds together.”
The Airphoria island can be accessed via Fortnite Discover or island code 2118-5342-7190. Players who drop into Airphoria will embark on the ultimate Nike sneaker hunt to recover lost Air Max Grails and earn an in-game reward in the process, the Air Max 1 '86 Back Bling.
For full details on the Airphoria island and items, visit the Fortnite blog post.