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    My next logo concept

    You guys are a tough audience! So here's one more...

    June 26:

    44 & 45:

    43: http://ut2341.com/UTlogo43.jpg

    June 17:

    Though the complaints have been minimal on the "TOURNAMENT" portion of the text, it seems that some are looking for a font that is "not too fat, not too thin, but juuuust right". So here are a couple of medium thickness ones I had in development but hadn't presented.

    http://ut2341.com/UTlogo14q.jpg

    June 16: Everything in black! Or at least, the more popular concepts.

    http://ut2341.com/UT-383940b.jpg
    http://ut2341.com/UT-5b.jpg
    http://ut2341.com/UT-11b.jpg
    http://ut2341.com/UT-27b.jpg
    http://ut2341.com/UT-29b.jpg
    http://ut2341.com/UT-19b.jpg
    http://ut2341.com/UTemblem-black.jpg

    I seem to have had better luck with the odd numbers.

    June 10 Update 2:

    http://ut2341.com/UTlogo14p.jpg

    June 10:

    Steppin' outta the mold again. I came up with an idea for 35 that is risky but really says what the game is in every way. 1. meant to be the UT for everyone. 2. available but perpetually being built upon for quite a while to come. 3. I even snuck the 4 in there without being all THI4F level lame about it.

    http://ut2341.com/UTlogo14o.jpg


    June 8th update 2:

    Fixed the triple blade U logo further: http://ut2341.com/UTlogo14k.jpg

    June 8th update 1:

    A new take on the Unreal text once again, and a new take on the triple blade circle, this time trying something different - appearing like a Skaarj or reptilian eye in the middle. I also had the notion that this could be an emblem for the tricasts? btw, I've tried a few different fonts on "TOURNAMENT" internally, but none strike me quite as impactful as this one. I may show others later.

    http://ut2341.com/UTlogo14n.jpg

    June 6th updates:

    http://ut2341.com/UTlogo14i.jpg
    http://ut2341.com/UTlogo14l.jpg

    http://ut2341.com/UTlogo14j.jpg
    http://ut2341.com/UTlogo14H.jpg

    June 5th updates:

    19-22: http://ut2341.com/UTlogo14g.jpg

    18: Click image for larger version

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    17: Click image for larger version

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    Third drafts (June 4): Is sixteen new variants enough for you?.


    1-9: http://ut2341.com/UTlogo14c.jpg
    10-11: http://ut2341.com/UTlogo14d.jpg
    12: http://ut2341.com/UTlogo14e.jpg
    13-16: http://ut2341.com/UTlogo14f.jpg

    2nd drafts (June 3): Created 4 new variants, narrowed the space in the U on 3 of them, and created a new "Unreal" wordmark on one only.

    0A - 0C: http://ut2341.com/UTlogo14a.jpg

    First draft (0):

    http://ut2341.com/UTlogo14.jpg
    Last edited by HenrikRyosa; 06-26-2014, 04:36 PM.

    UT4 modding discussion: irc.globalgamers.net #UTModders
    Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

    #2
    Originally posted by HenrikRyosa View Post
    Chris Perna said to design a logo that feels right without any extra effects added. I think I was able to do that with this pretty quickly - It's a reimagining sure, but maybe that's a good thing:

    That might actually work, was wondering how to get the 4 in there.

    Comment


      #3
      Wow, I actually kind of like that
      HABOUJI! Ouboudah! Batai d'va!
      BeyondUnreal - Liandri Archives [An extensive repository of Unreal lore.] - Join us on IRC [irc.utchat.com - #beyondunreal]

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        #4
        Thats the first logo concept which appears to be an evolution of the old ones. Not just a re-use of old ones. Way to go!

        Comment


          #5
          I'm gonna have to say that's pretty dang cool.
          Mike :aka: thatscrawnykid
          Artist for Chaos: UT

          Comment


            #6
            Theres something about the U that i dont like, maybe too wide or assymetric?
            Other than that it looks very interesting.
            Its not easy to make a "different" logo for UT thats for sure.

            Good job for sure!

            Comment


              #7
              I kind of like it. My only complaint is that the top part of the entire affair looks like Catwoman's kitty ears.
              Promotional consideration brought to you by: Tarydium Shards, those neat little projectiles that remove unwanted flesh...from your opponents!

              Comment


                #8
                That's hot!
                Stacey Conley
                -----------------------------
                Unreal Tournament Community Manager
                Epic Games, Inc.
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                  #9
                  Well, the "Unreal" word just has to be written in the classic font (or similar), it's been a tradition ever since the first Unreal.
                  The circle-4 looks too angular, in my opinion, but otherwise it's certainly a fresh look.
                  Unreal Tournament 4 eXpanded MultiPlayer (UT4XMP) efforts
                  My website, listing all my Unreal series mods and mutators

                  Comment


                    #10
                    The emblem should be looked at as an evolution of the U first and foremost, but the 4 was in the back of my mind and it worked out like that. I may try some things on it like the side spikes (subtly) but aside from that, any sort of huge changes like making it less angular as GreatEmerald suggested risk destroying the look - that's what brings it together, and I did try more traditional swoops, it just looked b u t t-ugly.

                    I did think about the Unreal font and using the real one - that may or may not result in the same sort of breaking of the theme, but it's worth a try.

                    Originally posted by GreatEmerald View Post
                    Well, the "Unreal" word just has to be written in the classic font (or similar), it's been a tradition ever since the first Unreal.
                    The circle-4 looks too angular, in my opinion, but otherwise it's certainly a fresh look.
                    Last edited by HenrikRyosa; 06-04-2014, 05:26 AM.

                    UT4 modding discussion: irc.globalgamers.net #UTModders
                    Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

                    Comment


                      #11
                      Originally posted by Crotale View Post
                      I kind of like it. My only complaint is that the top part of the entire affair looks like Catwoman's kitty ears.
                      Not felix? :P

                      UT4 modding discussion: irc.globalgamers.net #UTModders
                      Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

                      Comment


                        #12
                        Nice! And the "U" looks almost like 4. :-)
                        meh.

                        Comment


                          #13
                          Updated with 4 new variants.

                          UT4 modding discussion: irc.globalgamers.net #UTModders
                          Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

                          Comment


                            #14
                            Yeap, I definitely prefer the lower left the most of those four.
                            Unreal Tournament 4 eXpanded MultiPlayer (UT4XMP) efforts
                            My website, listing all my Unreal series mods and mutators

                            Comment


                              #15
                              HenrikRyosa, this is what I'm talking about! Much simpler and clean, modernized. Great job, nice to see you thinking outside the box when it comes to the U and the Tournament font, as well as the placement of the elements. I'd love to see you keep exploring this direction. I don't think we have it yet but this is a great illustration of what I mentioned in my previous post.

                              Things I would iterate on:

                              The "U": I LOVE the modern take on the circular arrows, I think the "U" itself deviates a bit too much from the original DNA. I love that you did that btw, but I'd like to also see it taken in a bit of a different direction as well, maybe something less angular (sharp) ?

                              What if we lost the word "UNREAL" altogether and went with just the circle U, in a new and distinctive style, and then right to the word "TOURNAMENT"? Would it still read? Would it still identify as Unreal Tournament?

                              Great stuff, keep em comin...

                              -Chris

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