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    UT4 modding discussion: irc.globalgamers.net #UTModders
    Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

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      For some reason, the UDamage style logos give me the bumps...
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        Another with the Unreal text color matching emblem to tie them together better:

        Attached Files

        UT4 modding discussion: irc.globalgamers.net #UTModders
        Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

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          Ooh, I like that. Even though I prefer to see the hoop separated, the upper right leg of the U reminds me of the original Unreal game emblem. Nice indeed.
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            Wow, that one feels much more classic & iconic even though it uses the same u and no gothic unreal calligraphy. Best version of this design imo!

            Edit: But the TM's would be a bit less disturbing in black imo. I'd leave them completely away for the design evaluation.
            Last edited by TheoRiginal; 02-22-2015, 08:06 PM.

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              I really like the broken up version of the U that you just did Henrik. It may not matter much at smaller scales, but I feel like it's much better at larger and standard scale. No complaints from me on that, I believe it's my favorite of the thread and in general a little bit modernized and stylish and a little bit retro and iconic.

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                Yea it works. Thanks for the suggestions. I hope Epic goes for this latest direction, as it isn't a big departure from what they have as I see it, just a refinement. And when you, Crotale and Theo, all of whom were critical of the previous logo can get on board with this one, that probably says something.

                UT4 modding discussion: irc.globalgamers.net #UTModders
                Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

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                  If I understand it correctly, the point of this thread was to remove the possibility of mistaking the UT logo with the Unreal Engine logo. Having a "U" in an oval or a circle doesn't really make a difference, since it just seems like a different version of the engine logo then. Similar to what happened with UT99 and 2k4. Same game, still recognizable, just a variation on the style, right?

                  The first "UT" logo in the OP is sorta successful at separating it from the engine, but the redundancy with the T hidden inside the U looks pretty clumsy since the logo wasn't initially designed with this in mind. Maybe with some effort it can be reworked to avoid that?

                  This is why I gravitate towards the U-damage symbol since its just as UT as the circle U, but delivers it in a package that is totally unrelated to the engine branding, which I know was a big part of the brief when designing the initial logo.
                  Dm-Sand | Idea to Concept Thread

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                    The T is now negative-spaced in a more elegant way, and the oval does at least provide more of an immediate visual difference from the current engine logo, not that it wasn't pretty different before but then both were completely round. If we start to think "engine round, UT oval" and stay consistent with that in the future that could conceivably work. The way I do the spikes on the U also has a more aggressive look than the engine's version so one would think that put together, all these subtle elements should be enough to give them what they are after.

                    I did like your udamage idea Gooba but it seems like they have a number of issues with that for UT. At least people seem to dig it for the Unreal project TidalBlast started up, maybe it can be used there along with that font you worked up.

                    Here is a visualization of this logo in the launcher.

                    This Image Was Automatically Resized by using the Screenshot Tag.  Click to view the full version
                    Attached Files

                    UT4 modding discussion: irc.globalgamers.net #UTModders
                    Contrib Digest | UT2341 - Henrik's UT4 Dev Blog | Twitter

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                      A U-Damage logo would be a complete rebranding of UT which is why I'm against it. We've had the U in a circle or oval since the start and I don't see any benefit to changing this to a U damage icon now.

                      Henrik's newest oval U icon has quite a bit more than just being a slight oval version of the UE4 icon. When the U incorporates the old UT iconic spikes and "dangerous" shapes of older logos but keeping them contained in the shape itself instead of on the outside (UT2k and UT3). The newest icon captures more of the UT spirit of the spikes better than Henrik's old version and there's definitely no outer spikes in the UE4 icon. The UE4 icon is also very sticker like while Henrik's designs have catered to cutout shapes (this was true for the old designs as well) and I think that's enough to differentiate them.

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                        I just dont get why the engine cant get a UE logo adding the E to engine icon makes more sense to me.
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                          Originally posted by HenrikRyosa View Post
                          The T is now negative-spaced in a more elegant way, and the oval does at least provide more of an immediate visual difference from the current engine logo, not that it wasn't pretty different before but then both were completely round. If we start to think "engine round, UT oval" and stay consistent with that in the future that could conceivably work. The way I do the spikes on the U also has a more aggressive look than the engine's version so one would think that put together, all these subtle elements should be enough to give them what they are after.

                          I did like your udamage idea Gooba but it seems like they have a number of issues with that for UT. At least people seem to dig it for the Unreal project TidalBlast started up, maybe it can be used there along with that font you worked up.

                          Here is a visualization of this logo in the launcher.

                          This Image Was Automatically Resized by using the Screenshot Tag.  Click to view the full version
                          I didn't really mean my U damage logo, just the idea in general. I agree that my version doesn't fit all the requirements, but I think we could make one that does.

                          For me, the problem still stands... if you put just the two icons (UE4 and UT) next to each other, they look like different versions of the same logo(or brand). Yes, you can separate them by adding extra elements like type or texture, but then whats the point of having a logo in the first place?
                          Last edited by Gooba; 02-22-2015, 09:07 PM.
                          Dm-Sand | Idea to Concept Thread

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                            code like rebranding the logo for UT, rebranding the logo for UE would have the same problems. Thousands of developers go to Epic to license UE and thousands of players see the "powered by UE" icon as it shows up in games. For the same reason you don't want to confuse the players and potential customers, you don't want to confuse people about the engine either. It's all marketing and UT is a much lower priority to EPIC Games no matter how much you like it they won't rebrand UE just for UT.

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                              I just think its easier to make UE look more badass then UT logo.

                              Since the release of the very 1st engine and all the games no one has ever confused the two yet they look the same....
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                                For the record, Henrik, I never have stated that I hate the design. I merely disagree with the direction, and that is on Epic. I held fast and steady on the issue of the crescent hoop not working very well in a stand-alone emblem and Epic ignored my plea. I know that I annoyed you during that final selection process and for that, I apologize, but again, my beef was with the selection and not the designer. You know tat I am a huge fan of your work.

                                You have to admit, the crescent shape has been the reason for the most complaints about the logo, aside from the lack of a distinct Unreal font for those of us stuck in the 20th Century. Hopefully, this latest effort will win some favor with Epic and we will have an iconic and flexible logo design. I do not believe that one trumps the other.
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